With flour on your hands, you shouldn't have to stop and answer a cake order.
Custom orders are good business, but they arrive as a slow back-and-forth in your Instagram DMs — flavour, size, pickup time — right while you're mid-bake. The information-gathering interrupts the craft; it doesn't have to.
01 The pain
A birthday cake or an event order lands in your DMs, and it's never one message — it's flavour, then size, then pickup time, then a change to all three. Each round needs a reply.
But you're at the bench with flour on your hands and something in the oven, and you can't stop to type. So the messages pile up, and the back-and-forth stretches across a day you needed for baking.
02 Where your software stops
Square and Toast handle your inventory and your regulars, but they don't run a conversational intake for a custom order — collecting the hard details a cake needs before it becomes a real booking.
So that front-end collection stays fully manual, landing in your DMs at the exact moments you're least able to answer it.
Your POS rings up the sale. It doesn't gather the details a custom cake order needs first.
03 Why you can't just offshore it
An offshore team can't carry your local community voice or your relationships with regulars, and a generic POS won't do conversational intake for custom orders. The warmth is the business — that part can't be outsourced.
04 The gap I fill
I build a light intake layer that gathers only the hard facts — flavour, size, pickup time — so a custom order arrives as a clean summary instead of a dozen interruptions. It never touches the creative conversation or the relationship with your regulars; that's the part worth protecting, not replacing.
It collects; it doesn't decide or chat you up to a customer. Every order summary waits for you to review and approve it before anything's confirmed, and it only records the details the customer actually gave — if something's missing, it says "not found" instead of filling it in.